Against a crisp white backdrop, this elegant bouquet reads as a study in white and green harmony, carefully balanced to feel both fresh and timeless. A generous assembly of white, daisy-like chrysanthemums commands the centre, each bloom composed of numerous fine petals fanning from a sunny yellow centre that brightens the overall composition. Wisps of tiny, cloud-like Gypsophila (baby's breath) are woven through the stems, their delicate, almost translucent blossoms softening the stronger forms and adding a light, airy rhythm. Several slender lily buds-pale green with a wash of yellow and faint striping on their outer petals-are nestled among the chrysanthemums; still closed, they lend a poised elegance and the promise of later, fuller blooms. Lush, dark green foliage surrounds and supports the flowers, contrasting with the whites and giving depth and weight to the bouquet. The arrangement is hand-tied and wrapped in a tactile inner layer of crinkled brown kraft paper that offers a rustic counterpoint to the blooms, with an outer clear cellophane wrap that protects and imparts a subtle gloss; the wrapping is neatly secured at the base to create a compact, portable stand. The scent is understated and clean, a green, slightly grassy note rather than heavy florals, conjuring the feeling of early morning in Holland Park or a quiet market lane near Portobello Road. Versatile in sentiment, this bouquet is well-suited to occasions from welcoming a new baby to offering condolences or simply brightening a neighbour's day, reflecting the calm, considered style of a local artisan florist.
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A serene, hand-tied bouquet of fresh white blooms stands upright against a clean white backdrop, every stem chosen and placed with care. The eye is drawn to a generous cluster of bright white, daisy-like chrysanthemums whose many delicate petals radiate from warm yellow centres, giving the arrangement a cheerful, classic silhouette. Threaded through and lifting the composition are elongated lily buds in a pale green-yellow, some faintly striped along their tight outer petals; their poised, unopened forms promise soft, late-opening blooms and add an air of refined anticipation. Sprays of tiny white baby's breath (Gypsophila) breathe through the larger flowers like wisps of cloud, lending an ethereal, feathery texture that lightens the bouquet and creates gentle visual depth. A backdrop of rich, dark green foliage-broad glossy leaves and slender stems-frames the whites and intensifies their crispness. The bouquet is wrapped in an inner layer of crinkled brown kraft paper that gives an earthy, rustic base, while a clear, glossy cellophane outer layer protects the stems and catches the light with a soft sheen; the papers are gathered and tied at the base with natural raffia, forming a neat, portable stand. The overall scent is subtle and clean, a faint green note like grass after rain rather than heavy perfume. In tone this arrangement reads as pure and calming: suitable for new beginnings, quiet congratulations, or a thoughtful sympathy gesture. As I would hand it over from a small Holland Park florist's table-near the park paths and the quieter lanes off Holland Park Avenue-it feels like a sincere, unspoken message of care, crafted with familiar neighbourhood attentiveness.

PURE ELEGANCE£65.00

  • Handcrafted by Your Local Florist
  • Freshly Made to Order
  • Delivered by Hand, Not Courier
  • Guaranteed to Impress
  • Same-Day Delivery - order by 3PM for delivery today
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Pure Elegance is a beautifully simple white bouquet that brings calm, luxury and style to any space. Handcrafted by Flowers Holland Park, this chic arrangement features snow-white lilies, delicate gypsophila and fresh white spray chrysanthemums for a soft, romantic look. Perfect as a birthday surprise, anniversary gift, sympathy gesture or a refined thank-you, its classic white palette suits every occasion and home décor.

Your Pure Elegance bouquet is delivered in bud to ensure maximum freshness, allowing you to enjoy each stem as it slowly opens and reveals its full beauty. We guarantee 5 days of freshness, so you can relax knowing your flowers will look stunning for longer. Next day flower delivery is available across Holland Park and nearby areas for orders placed before 4 pm, making it an ideal last-minute gift.

As some blooms are seasonal, we may substitute flowers with similar white varieties of equal or superior quality, while always maintaining the elegant, minimalist style of the design. Pure Elegance is the perfect choice when you want premium white flowers that feel both modern and timeless. Order online from Flowers Holland Park for reliable, florist-made bouquets that arrive beautifully presented and ready to impress.
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  • Google * * * * *

    Loved how the bouquet looked on the pictures, but what I loved more was that it looked just as fresh and mesmerising in person too! Recommended!

    J
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    I always choose Handy Flowers when sending flowers to friends and family and they are always delighted with what they receive.

    B
  • Google * * * * *

    The flowers were lovely – splendid-looking and fresh-cut. They delivered them exactly at the time I wanted them.

    R
  • Google * * * * *

    The flowers I ordered were breath-taking. Very impressed with your service and the flower quality! Will place an order again!

    M
  • Google * * * * *

    This flourist cannot be compared with anyone else! Prefect job.

    D
  • Google * * * *

    A week after they were delivered my flowers still looked as good as new.

    E
  • Google * * * * *

    The flowers, this floral expert brought me the other day, were just beautiful; such a wonderful arrangement.

    P
  • Google * * * * *

    Got this heavenly bouquet from Handy Flowers! They delivered it right on time for my partner’s surprise birthday party. Thank you!

    K
  • Google * * * * *

    Handy Flowers – thank you for the beautiful flowers sent to my friend, it really did put a smile on her face at a difficult time!

    S
  • Google * * * * *

    Left ordering Classic Touch until the last minute, but that wasn’t a problem as they arrived incredibly quickly and saved me from having to make an excuse as to why my girlfriends present hadn’t arrived on time! Thanks!

  • Google * * *

    Everything is prompt and efficient, from ordering the flowers to the delivery.

    W

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