Flowers Holland Park Privacy Policy

Introduction

At Flowers Holland Park, we are committed to safeguarding the personal data of our customers. This Privacy Policy outlines how we collect, use, and protect your personal data, and your associated rights. This policy applies to all customers placing orders with Flowers Holland Park from Holland Park and surrounding districts. We adhere fully to the General Data Protection Regulation (GDPR) and all other applicable data protection laws.

What Data We Collect

We generally collect personal data that is necessary to process your orders and provide you with a seamless service. The data we collect may include the following:

• Identification Data: Your full name, delivery address, and billing address.
• Contact Details: Telephone number, and where applicable, email address for order updates.
• Order Information: Details about products purchased, delivery preferences, gift messages, and other instructions provided by you.
• Payment Data: Payment card information and transaction references (note: card details are processed securely by our payment service providers and are not stored by Flowers Holland Park).
• Website Usage Data: Data collected from your interactions with our website such as device information, browser type, IP address, and cookies, to enhance website experience and security.

Lawful Basis for Processing Your Data

Under the GDPR, we are required to process your data only where we have a lawful basis. These include:

• Contractual Necessity: To process and deliver your orders, as well as communicate with you regarding your purchase.
• Legal Obligation: To comply with tax laws and record keeping requirements.
• Legitimate Interests: To improve our services, prevent fraud, protect the security of our customers, and manage our business effectively. We only rely on legitimate interests where your rights and interests do not override our business needs.
• Consent: Where we wish to send you marketing communications, we will seek your explicit consent. You are free to withdraw this consent at any time.

How We Use Your Personal Data

Flowers Holland Park uses your personal data to:

• Process orders and arrange delivery of flowers, plants, and gifts.
• Communicate with you regarding the status of your order.
• Fulfil our tax, legal, or regulatory obligations.
• Improve our products, services, website, and customer experience.
• Send you promotional offers or updates, if you have opted in to receive them.

Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes outlined in this policy. Typically:

• Order and Transaction Data: Retained for up to 7 years to comply with tax and accounting regulations.
• Marketing Data: Retained until you withdraw your consent or unsubscribe from communications.
• Website Usage Data: Is anonymised where possible and deleted within 24 months.

Once data is no longer needed, it is securely deleted or anonymised.

Processors and Data Sharing

Flowers Holland Park uses carefully selected third-party service providers (processors) to assist in processing your orders and maintaining our website. These may include:

• Payment service providers who securely process transaction information.
• Delivery and logistics companies to arrange the fulfilment of your order.
• IT and website hosting companies to operate and maintain our digital infrastructure.

All processors are bound by contracts requiring them to safeguard your personal data and to use it only for the purposes for which it is provided. Personal data is not sold or disclosed to unauthorised third parties. We do not transfer your personal data outside of the United Kingdom or European Economic Area unless safeguards are in place that meet the requirements of the GDPR.

Your Rights Under GDPR

You have several important rights under the General Data Protection Regulation. These include your right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request that we correct any inaccuracies or incomplete information.
• Erasure: Request deletion of your personal data, provided there is no overriding legal reason for the data to be held.
• Restriction: Request us to restrict processing your data in certain circumstances.
• Objection: Object to the processing of your data where we rely on legitimate interests or send you marketing communications.
• Data Portability: Have your data provided to you or another organisation in a commonly used, machine-readable format.
• Withdraw Consent: If you have given consent for certain uses of your data, you may withdraw it at any time. This does not affect the lawfulness of prior processing.

You may exercise your rights by contacting us with details of your request. We may need to verify your identity before acting on your request.

Security of Your Data

Flowers Holland Park takes the security of your personal data seriously. We have implemented suitable organisational and technical measures to protect your data from loss, misuse, unauthorised access, disclosure, alteration, or destruction. While we strive to safeguard your personal information, no method of transmission over the Internet is completely secure. We continue to monitor and update our security practices regularly.

Children’s Privacy

Our services are intended for use by adults and are not directed at children under the age of 16. We do not knowingly collect personal data from children. If we learn we have inadvertently done so, we will promptly delete such information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to ensure ongoing compliance with laws and reflect changes to our processes. Updates will be posted on our website, and significant changes will be communicated to customers where appropriate.

Contacting Us

If you have questions regarding this Privacy Policy, the personal data we hold, or wish to exercise your rights, you can contact Flowers Holland Park using the contact details available on our website or by alternative means as advertised in our store.

This Privacy Policy was last updated in June 2024.